In February 2015, Dr. Mike Baker, Cornell Extension Beef Specialist, presented to local producers the concept of collaborative marketing by pooling larger lots of calves of similar type, size, and quality for a tele-auction sale.
Beginning in December and every fall and spring then spring since, the group has produced five tele-auction sales. Prices obtained matched leading markets in the region. To date, sixteen producers from seven counties have sold to nine different buyers.
Last updated November 7, 2019