To Market,To Market!

In this session, participants learned how to develop and screen an idea, analyze current trends, develop a budget, consider cash ﬂow, determine pricing, manage marketing and distribution, access funding, test a prototype, consider legalities, manage risk, navigate regulations, and much more. A logical, process-oriented curriculum to dynamic business plans to create new economic opportunities in the region. To Market, To Market was supported by the Chobani Community Impact Fund at the Community Foundation for South Central New York. Presentations were recorded and are available for participant viewing at the links below:

Day 1

Day 2

Day 3

Day 3: Financial Record-Keeping

Day 4

Manage Your Risk in An Agritourism Business

Bringing visitors to your farm can create new income streams as trends indicate that nature and agricultural tourism is on the rise the Catskills region. Agritourism can also be a source of risk to the farm business. This is a 5-part seminar that will teach how to manage risk followed by a panel of successful agritourism operators. In-between each seminar, participants were expected to build their knowledge and develop their own risk management plan. The five areas of risk that were covered included: legal, marketing, human resource, financial and weather/production risks. This 5-county program was offered simultaneously in Delaware (the host county), Otsego/Schoharie, Sullivan and Ulster via Zoom technology. The program was sponsored by the Northeast Extension Risk Management Education agency and the five Cornell Cooperative Extension Associations. Recordings of each session are available below:

Last updated March 6, 2023